Social Commerce Checks Out
Not sure if social commerce is a passing trend? Think again! This NRP article explores its rise in Southeast Asia, a region primed for its success.
The article breaks down social commerce's various models, from group buying to influencer marketing. It highlights the benefits for both sellers (lower costs, higher engagement) and buyers (better experience, wider selection).
China's social commerce giants like Pinduoduo prove the model's potential. Southeast Asia's mobile-first economies and social media obsession position it for a boom. Investors are jumping on board, with startups like Mucho and Evermos showing promise.
Download the full PDF for a deeper dive into Southeast Asia's social commerce landscape. Get insights from experts and explore the impact of COVID-19 on this booming trend.