Asian eCommerce Set to Outperform as Global eCommerce Suffers “Precipitous Deceleration.”
E-commerce growth is slowing globally, but Southeast Asia bucks the trend. This region is seeing strong growth in online shopping, particularly in Indonesia, Malaysia, Philippines, and Thailand.
The article explores insights from e-commerce enabler aCommerce and Live Commerce platform Stickler. aCommerce sees continued growth in categories like fashion, beauty, and consumer goods, while Stickler emphasizes the potential of Live Commerce with conversion rates exceeding 20%.
Tik Tok is emerging as a major player in Southeast Asia's e-commerce scene, with estimates suggesting its Live Commerce GMV could reach $13bn in Indonesia by 2023. Download the PDF for the full story on Southeast Asia's e-commerce landscape, expert interviews, and analysis of the TikTok phenomenon.